In the context of increasingly fierce competition in the industrial equipment market, how to efficiently showcase equipment advantages has become crucial. 3D industrial animation, with its unique visualization capabilities, has brought innovative changes to industrial equipment display and plays an important role in multiple scenarios.

I. Product R&D Display: Precise Communication and Optimization

Traditional product R&D displays mainly rely on two-dimensional drawings and text descriptions, making information transmission not intuitive enough. 3D industrial animation can build high-precision three-dimensional models, allowing R&D team members, clients, etc., to understand the equipment's structure and functions more clearly. Ma Gui Company, in the early stages of R&D for new equipment, needs to verify and modify design plans multiple times. In the past, producing physical prototypes was costly and time-consuming, and it was difficult to comprehensively test equipment performance. With the 3D industrial animation produced by Xiamen Xuncheng, through virtual modeling and simulation, the equipment's operating process can be simulated in the animation, allowing design issues to be identified and optimized in advance. This reduces the cost and time of producing physical models. According to relevant statistics, projects using 3D animation to assist R&D displays have seen their R&D cycles shortened by an average of 20%.

II. Sales Promotion Display: Enhancing Attractiveness and Persuasiveness

In the sales promotion phase, 3D industrial animation is a powerful marketing tool. It can present the appearance, operation process, performance characteristics, and other aspects of industrial equipment in a comprehensive manner. Guangdong Hengli Intelligent Equipment Co., Ltd., a company specializing in the R&D and market application of packaging and printing equipment, has recently developed an innovative servo non-pressure front-edge feeding system. They faced issues such as ineffective traditional promotion methods and difficulty in explaining technical principles, leading to low customer awareness and trust in the product. To address these problems, the company commissioned Xiamen Xuncheng to produce a product promotional video. The animation video showcases the application of vacuum non-pressure conveying of cardboard on a printing linkage line, highlighting the working state of the corrugated board being undamaged and not crushed. This simulated display method allows customers to more intuitively feel the practicality and value of the product, enhancing their confidence in it.

III. Exhibition Site Display: Creating an Immersive Experience

Exhibitions are important platforms for industrial equipment display, and 3D industrial animation can create an immersive display environment within limited space. By playing animations on large screens, combined with Virtual Reality (VR) and Augmented Reality (AR) technologies, visitors can feel as if they are in the actual application scenarios of the equipment. For example, at the International Corrugated Packaging Exhibition, Guangdong Tuopin embedded equipment operation animations into the control console via tablet iPads. Visitors could click buttons on the screen to view detailed information about equipment operation, maintenance, repair, replacement of wear parts, safety, etc. This interactive display method greatly enhances audience engagement and experience, making customers more proactive in understanding the product. According to customer statistics, using 3D animation demonstrations and related technological displays resulted in an average increase of 40% in visitor dwell time.

IV. Employee Training Display: Efficiently Improving Skills

For internal employee training, 3D industrial animation can provide vivid and intuitive teaching resources. New employees can learn skills such as equipment installation, debugging, operation, and maintenance through animation. Taking Tuopin Intelligent's employee training as an example, animations can detail steps like tool replacement, wear part replacement, and debugging, allowing employees to practice repeatedly in a virtual environment and reduce errors in actual operations. The training period for new employees was halved, and the error rate was reduced by 50%.

3D industrial animation has achieved innovative applications in multiple scenarios of industrial equipment display, playing an indispensable role from product R&D to sales promotion, from exhibition display to employee training. It enhances the efficiency and quality of information transmission, thereby strengthening corporate competitiveness. With the continuous development of technology, 3D industrial animation will have broader application prospects in the field of industrial equipment display.

Featured FAQs:

Q: What are the occasions for distributing animated videos?

A: Animated videos can be played on multiple occasions:

1-Exhibitions: Playing animated videos at exhibitions with many buyers can quickly capture customer attention and facilitate in-depth communication.

2-Client Visits: Convenient for new sales representatives to quickly get started with business; even novice sales reps can engage in in-depth communication with clients through animated videos.

3-Playback on Various Platforms and Official Websites: Such as Douyin, WeChat Video Accounts, Xiaohongshu, etc., to quickly expand influence.

4-New Factory Planning: Breaking through traditional CAD flat presentations, animated video demonstrations more intuitively showcase whether the new factory's plan is reasonable.

5-After-sales Service: Demonstrating equipment operation, maintenance, and repair through animated videos makes them intuitive and easy to understand, not only significantly reducing after-sales service costs but also helping to increase customer loyalty.

6-Training and Educational Institutions: Animated videos are important teaching tools, helping students and trainees to more intuitively understand and master knowledge.

Q: Are animated videos expensive?

A: The prices of animated videos vary significantly, mainly influenced by production difficulty, duration, creative style, production cycle, and service content. On the surface, animated videos are not cheap, with prices often ranging from tens of thousands to hundreds of thousands or even millions of yuan. However, for high-end promotional videos of industrial products and machinery, animated videos offer high cost-effectiveness.

1-Replace traditional paper brochures: intuitive and easy to understand, fast dissemination, reducing reliance on experienced salespeople.

2-High-quality animated videos: many details, unique functions, and structures can be perfectly displayed, making communication with clients more in-depth.

3-Animated videos can be produced in interactive modes, increasing customer engagement.

Q: When is it suitable for companies to produce 3D animations?

A: The following three time points are relatively suitable for producing promotional 3D animations:

1-Before exhibitions: It's best to have the animated video ready 15-30 days in advance to warm up for the exhibition;

2-New products and new equipment are about to be launched;

3-Major client visits and exchanges.

4-Product R&D phase: Helps inter-departmental communication and collaboration within the company; aids in attracting investment or partnership opportunities; simulates design issues in advance, reducing R&D costs and risks;

5-Internal training phase

It should be noted that 3D animated videos have a certain production cycle; it's best to communicate with the production company in advance to arrange the production time reasonably.

About Xuncheng Technology

Founded in 2016, with 9 years of professional experience in industrial 3D animation creation, serving clients ranging from startup teams, overseas lead generation, listed companies, to foreign-funded enterprises. Specializes in providing 3D animation creation for machinery and equipment, high-tech, software development, foreign trade companies, etc. Offers one-stop industrial 3D animation creative services from product sales to after-sales maintenance. Provided nearly 3000 minutes of professional animated videos for over 200 manufacturing enterprises. Whether at exhibition sites or during client visits, whether expanding overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animations. This not only brings a unique visual experience to clients but also quickly resonates with them.